Altoids

 

THE CURIOUS AFTERLIFE OF A TIN

Altoids is a heritage brand that has maintained its retro feel in their advertising. We needed to maintain the soul of the brand, even when selling fake products. We achieved this by creating a long form print campaign that paid homage to classic print advertisements of the past. From layout to photography, we tried to make the consumer feel as if they were looking at a print ad from the 1960s for a product with a curious twist.  

Cannes Lions Shortlist

Golden Awards of Montreux Gold Medal for Copywriting

Clio 1 Bronze

D&AD 1 Wood Pencil

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