The Social Distance Squad

Kids with Cystic Fibrosis(CF) turned a perceived weakness into a superpower! Since they can't get anywhere near germs, they've been practicing social distancing their whole lives. So who better to help other kids get through quarantine than them? Meet the Social Distance Squad.

MM+M - Gold • Use of influencer marketing

MM+M - Silver • Orphan product marketing initiative

MM+M - Finalist •Use of social media